Alejandro Cuchara & Israel Cantú, founding partners of The People Behind, have been responsible of the development, operation and management of different locations in Mexico and the United States.

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They have been working together since 2011, when they took care of the development, positioning, marketing and operation of what is today one of the most emblematic nightclubs in the center of Mexico, Grill Nightclub, in the city of Guanajuato.

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Afterwards, each one in his specialty area, Cuchara in communication and concept, Cantú in marketing and operation; along with a group of shareholders of the city, they created one of the most representative bars of that city: La Madera.

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That is when they decide to join forces and create The People Behind in 2013, when they formalized their work relationship to venture on projects in NY City with their actual business partner, Jorge Guzmán, president and founder of Handshake Group. The have participated actively in the development of five places in NY, among which stands out The Black Ant (2014) and Temerario (2016).

In 2015, The People Behind closed a commercial agreement with the most important bar developer group in Mexico, Grupo Impulza. Alongside with them, in 2016 they created a new brand called Panic Botanic, which is now operating in the cities of San Pedro, Nuevo León and Torreón, Coahuila.

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They have generated their experience in business administration and operation with their strong roots in marketing and communication. Workaholics and restless by nature, they use the culture and art as an inspiration for creativity, considering that innovation and client experience are an essential part in the project development, where each one capture their professional bases but above else, doing everything with passion and dedication. They analyze each important detail on the client experience and when they find it, they seek to take it to the next level.

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Currently in Mexico they have been working on the development of a new nightclub, and in the United States with the already opened bar: Lamano, with Jorge Guzmán, with whom they started to create solid foundations in the growth and expansion of the businesses they have jointly developed.